Kristy Craig Anderson

My passion (read: obsession) for reimagining spaces began at the age of six. Growing up in tiny apartments with my single mom, I’d "design" our abodes using old bed sheets as curtains and shoe box lids as unique (and weird) artwork.  After a long career as an arts educator and Assistant Principal while graduating from a masters program in Business Management, I started Dwell Home Staging in 2014, honing my skills with certifications in home staging and design. What began in my mildewed garage has since grown into a multi-million-dollar company with a large truck fleet, a massive warehouse, and over 100 homes staged at any given time.  This growth is thanks to a dedicated team—most importantly our CEO Jeff Kale and the Kale family, who I was honored to partner with in 2017. Together, we expanded Dwell to include a design division in 2017 and launched our retail stores in 2020 and 2022.

In my entrepreneurial career I’ve been grateful for opportunities to speak about staging and design on national stages, been featured in numerous publications and, along with our team, been the recipient of over 25 national staging and design awards.  But I’m most proud to help our amazing clients find potential in their homes and help our devoted team find potential in themselves.  Dwell and Company’s journey is bigger and better than anything I could have dreamt up alone, and that’s due to the remarkable people we serve and those who serve alongside us.

When not at Dwell, you’ll find me traveling with my husband and our beautiful young son, who was a welcome surprise and the best gift we’ve ever been given.  I’ve also been known to enjoy a brain-cell depleting reality tv show or two… but let’s keep that between us.