This is owner Jeff Kale. He owned the furniture rental business where Kristy rented her stuff. A Tampa native, he grew up playing football and moonlighting on the middle school math league team. He studied business and finance at UF, then his over-achieving aS$ started building a business. After helping grow Happy’s Home Centers into 14 locations in 5 years by the geriatric age of 29, he was ready for a new challenge. He was also intrigued by the idea of learning to coordinate throw pillows running a creative endeavor. Alas, his artistic career highlight was a 1st-grade finger painting still hanging on his mom’s fridge. Lucky for him, he knew someone who could teach him the nuanced difference between magenta and fuchsia.\nIn 2017, Jeff and Kristy joined forces. No, they are not a couple. Kristy is old enough to be Jeff’s mother or at least a very cool aunt. But they began a business marriage of sorts, marrying Jeff’s flair for business and love of chaos with Kristy’s design and branding talents and love of color-coded process manuals. Within one year of the Dwell Home Staging re-launch, they had built a team of 12 and grown their revenue to $1 million. In 2018, they opened Dwell Villa, their AirBnB\/Vacation Home Design division. In 2020, they expanded into a 26,000-square-foot South Tampa location, doubled their team, grew to a 3-truck fleet, and opened Dwell Home Market. Humbled by the constant stream of customers, they are ever grateful for their freaking ROCK STAR team that is bringing Dwell’s signature “designer look with a down-to-earth vibe” to all of Tampa Bay.